Young Gun: BMF strategic planner Josef Wimberger

6 June 2019

Our Young Gun profile takes a look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to BMF strategic planner Josef Wimberger.

Time at the company:
A bit over a year at BMF.

How long have you been in the industry?
Five years, which reads a lot shorter than it feels.

How did you get here? Was this always the plan?
I watched a fair bit of Gruen when I was at uni and thought that Todd bloke had a pretty good thing going on. So, when I saw that his agency was hiring, I applied for a handful of roles and ended up in an entry-level planning job there.

Who guides you day to day?
I’m really fortunate to be part of a gun BMF planning team where everyone has each other’s back. Christina Aventi is definitely the talisman here – she’s equal parts coach and therapist.

What’s the best thing about the industry you work in?
Getting paid to think and to challenge thinking is a pretty good deal.

And the biggest challenge?
Change and the constant effort required to manage it. I realise I’ve described my job here.

Whose job have you set your sights on in the future?
Our MD Steve McArdle. I’m coming for the throne. I reckon I’ve got the day-to-day management and business acumen squared away.

Where do you turn for inspiration?
Stuff that makes me think, that’s not work-related. Comedy is actually really good for this when it comes to writing strategy.

My favourite advert is:
Paul’s Smarter White Milk is definitely up there. I really dig no-fuss ads like this one; they’re honest about their audience, their role in the category, and their cultural relevance.

Tell us one thing people at work don’t know about you?
Sometimes when no-one is around I go into the creative department and sit at the ECD’s desk and pretend I’m pitching the Four N’ Twenty Magic Salad Plate.

In five years' time I'll be:
Taller, hopefully.

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