The latest Australian Multi-Screen Report has found that Australians are spreading their viewing across multiple screens, with television still the most watched.
The report, in its fifth year of publication, documents the way viewing choices are shifting in the country by device and demographics.
The findings indicate that Australians are watching more screens than ever before, with an average of 6.4 screens per home, the majority of which are internet capable.
TV is the most commonly watched screen with Australians spending an average of 81 hours and 18 minutes per month in front of the box. However, 'other TV screen use' – viewers watching videos, gaming, playing DVDs and internet browsing – makes up 28% of the TV's use.
Australians spend an average of one hour and 35 minutes per month watching catch-up or 'time-shifted TV' between eight and 28 days after broadcast.
OzTam CEO Doug Peiffer says that report highlights the continually evolving landscape of viewing in Australia.
“Many of the content, device and platform options that allow viewers to access video any time, anywhere were in their infancy when the report was first published,” says Peiffer.
Peiffer also notes that regardless of the changes, TV is still the most popular viewing device.
“Australians still spend a remarkable two hours and 39 minutes each on average per day watching live of playing back broadcast TV channel content on in-home sets – just half an hour less than they did six years ago.”
Neilsen managing director of media Craig Johnson says: “Overall Australians are consuming more media content than ever before.”
“Australians audiences are increasingly taking control of their TV, watching video content wherever and whenever they want, and on the device or screen of their choice."
Prime Television regional TAM chairman and GM Tony Hogarth says the report shows the strength of broadcast television as well as regional TV as it continues to deliver time spent viewing results that are higher than the national average.
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