It seems like only yesterday that Billy was asking way to many questions about the magic finger cleaner in the wall, but Doritos Crash the Super Bowl ad competition is back and PepsiCo is on the hunt for another Aussie filmmaker to make it into the finals.
The brand is kicking of the 2015 competition and it's upping the stakes. It is working with Universal Studios this year and the winner gets a prize of US$1 million and the chance to work with Universal for a year.
Doritos is rolling out a local advertising and PR campaign to support it and attract entries.
Two of the finalists will also be aired on TV during the Super Bowl in February 2015, instead of just one. Viewers will then vote on which ad goes on to win with the final decision judged by a panel including Hunger Games actress Elizabeth Banks.
It's the eighth year of the crowd sourcing competition, but last year was the first time it was opened up beyond the US - 5,400 entries came from 30 countries last year with Australia ranking second highest per capita.
Finger Cleaner, the Aussie made ad created by Tom Noakes was the only non-US ad to make it into the final round for last year’s competition. It racked up more than 4 million views on YouTube.
Wannabes can submit a 30-second ad between 13 September and 9 November to be in with a chance.
Agencies can't enter the competition, but individuals can, so stock up on Doritos, settle in to watch some American football and get those thinking caps on. For a little inspiration, watch Finger Clearn again. You can never watch it too many times.
PepsiCo ANZ marketing director Jenni Dill, said: “This is a huge opportunity for filmmakers to break into the entertainment business in the US and beyond, with the chance to win a dream job with Universal Studios. Given the quality of emerging talent in our local industry, we know we’ll be well represented by any Aussie or Kiwi entrants who make it through to the finals.”
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