Archibald/Williams pick up Bavarian Bier Cafe

Rachael Micallef
By Rachael Micallef | 1 October 2015
Image from Bavarian Bier Cafe site.

Archibald/Williams will help the Bavarian Bier Cafe celebrate Oktoberfest after winning the account following a competitive four-way pitch.

The cafe is owned by one of Australia's biggest restaurant groups, the Urban Purveyor Group, which includes venues such as Sydney's Sake Restaurant and Bar.

As part of the account win, Archibald/Williams will be responsible for the development and execution of an above-the-line campaign for the upcoming Oktoberfest event, with the aim of pushing repeat venue bookings.

In addition, the ongoing role of the agency is thought to include support for brands across the Urban Purveyor Group portfolio.

Archibald/Williams managing director Chris Yong said, “Working with Urban Purveyor Group is as fun and fast-paced as their venues. And, with a shared commitment to always go large, we’ve all had a great time in the process".

Urban Purveyor Group director of marketing Daniel Hopkirk said having the agency on board is an “exciting step forward” for the organisation.

“We were able to produce some fantastic work thanks to Archibald/Williams' ability to create the sort of tongue-in-cheek humour that is synonymous with the Bavarian brand," Hopkirk said. "We hope that our relationship with the agency will continue to flourish in the coming months.”

Earlier this year, the group released a controversial campaign for the Bavarian Bier Cafe, created by its in-house agency, which aimed to showcase the rivalry of classic and contemporary in its new menu.

The ad received a number of complaints to the Advertising Standards Bureau for the depiction of a woman in the ad, however all complaints were dismissed by the ASB.

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