60-second interview: Archibald/Williams' Chris Yong

By AdNews | 2 September 2015

Archibald/Williams managing director, Chris Yong, spent 60 seconds with AdNews, talking about the industry, his philosophy and why he won't get invited to many digital parties.

My favourite restaurant for a business lunch is: Felix on Ash Street Laneway. Top little brasserie.

My favourite ad is: Honda ‘Cog’. Closely followed by Gilette’s ‘The Best a Man Can Get’ circa 1989. An advertising tour de force.

My must-have gadget is:  Right now it’s Logitech’s UE Boom – a great compact bluetooth speaker that sounds really expensive.

My favourite media is: It’s an unpopular answer that won’t get me invited to many digital parties, but I love outdoor. The good ol’ static variety. I love it for the fact it’s such a unforgiving medium that requires the simplest expression of an idea to work. And with the industry so focussed on new media channels and platforms, truly great outdoor is fast becoming a very rare thing.

My favourite TV show is: Family Guy. Arguably the best writers in the business.

The last book I read: The Audacity of Hope, by Barack Obama.

My mantra / philosophy is: There’s always a way.

I got into advertising because: I was the owner of a shiny new degree and hadn’t a clue what to do with it. My cousin was an Art Director at one of Sydney’s best shops at the time - Foster Nunn Loveder – and managed to sneak me in for a weeks work experience. I remember it vividly. Grown men dressed like teenagers, everyone having a laugh and incredible ideas plastered over every wall. I was hooked.

If I wasn't doing this for a living, I'd be: Let’s hope I’m never faced with that prospect because I’m not much good at anything else. Probably studying medicine.

In five years' time I'll be: At Archibald / Williams surrounded by the best people in the business.

Tell us a joke: A bear and a rabbit are taking a shit in the woods. The bear turns to the rabbit and says, "Do you have a problem with shit sticking to your fur?" The rabbit says “No?” So the bear wiped his ass with the rabbit.

Define your job in one word: Emotional.

What's your poison?: Beer. It’s always been there for me and it’s never let me down.

What animal are you most like?: A Chihuahua...small and deeply annoying, but smarter than you might think.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus