Apple to enter Australian streaming market with Apple TV+ in November

By Mariam Cheik-Hussein | 12 September 2019
Apple TV+ original show The Morning Show

Apple is launching its streaming platform, Apple TV+, in November and is betting on a low price point and original shows to attract subscribers.

The tech company made the announcement at the Apple event in California where it also revealed the new iPhone, Smart Watch and game subscription service Apple Arcade.

Apple TV+ rolls out on 1 November globally, including in Australia, starting at AU$7.99 a month.

The launch price is lower than Netflix, Stan and the soon-to-launch Disney+. Apple TV+ will also roll out two weeks before Disney+ in Australia.

To lure in subscribers, Apple is using its strong consumer base by offering a year of Apple TV+ for free with the purchase of any new iPhone, Apple TV, Mac or iPod. It will also provide a seven-day free trial for other users.

The tech company is also leaning heavily on exclusivity, with celebrities such as Jennifer Aniston and Oprah Winfrey starring in its original series.

“Apple TV+ is an unprecedented global video service with an all-original slate,” says Jamie Erlicht, Apple’s head of Worldwide Video.

“We look forward to giving audiences everywhere the opportunity to enjoy these compelling stories within a rich, personalised experience on all the screens they love.”

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