Apple Music hits 10 million users

Rosie Baker
By Rosie Baker | 11 January 2016

Apple Music has reportedly reached 10 million paid users globally in its first six months of operation.

The Financial Times reports the music site has reached the 10 million milestone in six months, noting it took Spotify six years to reach the same number. The last official numbers from Apple Music came in October when CEO Tim Cook put it at 6.5 million paying subscribers, with 8.5 million people still using the three month free trial.

Spotify announced in June it had tipped over 20 million paying subscribers. It also offers an ad-funded free tier, which Apple Music does not, meaning Spotify actually has closer to 75 million users globally. It is also likely to have boosted numbers since then.

Apple Music offered all iTunes users in the 100 countries in which it’s available a three month free trial that ticked over into a paid subscription unless users actively cancelled it, which could account for the high user numbers.

The music platform launched in June last year after much speculation following the acquisition of Beats. 


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