Evan Roberts, executive creative director at Clemenger BBDO Melbourne, is replacing Andy DiLallo as chief creative officer at TBWA Sydney.
DiLallo told staff he was leaving the agency on its strongest possible footing. “I have nothing but love for TBWA, it truly is a world class organisation," he says.
"It has been a privilege to help steer the business over the past few years. I don’t leave behind colleagues but instead life-long friends.”
DiLallo's next step is unknown.
Roberts will have creative responsibility across the group’s agencies including TBWA Sydney, Eleven, FleishmanHillard, Fabric, Integer and Bolt content.
"I’ve been really impressed by the culture of TBWA," says Roberts.
"It’s a collective in every sense of the word, with a multitude of offerings and a very clear view on how it needs to work to achieve success for its clients. I must say the idea of working for a company with the sole focus of Disruption is highly appealing. I can’t wait to get started."
In 2017, Roberts jointly led the team that took home both Cannes Lions Agency of the year and D&AD Agency of the year.
The Meet Graham road safety campaign for Transport Accident Commission (TAC) was the most awarded creative campaign in the world that year, and also picked up the D&AD Black Pencil.
Under Evan’s leadership, the agency also developed Deadly Questions, the controversial campaign that opened up a conversation between Aboriginal and non-Aboriginal Victorians, Myer’s Naughty or Nice Bauble and the highly successful The Beer from Up Here campaign for Great Northern Brewing Co. In 2019 the campaign was awarded the Australian Effectiveness Grand Effie and a Gold Effie for long term effects.
Paul Bradbury, CEO of TBWA AUNZ says Roberts is going to bring something very special to TBWA Sydney.
"Evan’s creative pedigree is world class, he builds incredibly strong partnerships with clients, agency partners and within the agency, and has a clear point of view on how creativity can be applied across connected customer experiences to deliver an unfair share of future growth for brands," says Bradbury.
He thanked Andy DiLallo for his strong creative leadership over the last three years.
"Andy is an exceptional creative thinker and has helped us to create a very strong agency with an excellent roster of clients and some strong creative work in the pipe," says Bradbury.
"Andy leaves us as a great mate and we wish him all the very best."
TBWA Group Sydney’s clients include Amazon, Optus, Apple, CUB, Allianz, Pepsico, Tourism New Zealand, Mastercard, Challenger, Intuit Quickbooks, Sheridan, Ferrero, Macquarie University, Gatorade, Taronga Zoo and General Pants.
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