Aldi rips off 90s Diet Coke break ad

Lindsay Bennett
By Lindsay Bennett | 14 March 2016

The iconic Diet Coke ‘hunk’ has returned to TV, but this time it’s for Aldi’s Easter campaign.

Aldi has recreated the 1994 ‘Diet Coke break’ advertising campaign that saw girls swoon over a topless construction worker.

Since its origianl release, the ad has become a cultural phenomenon, being recreated by Coke in 1997, then in 2007, and again in 2013.

Now, Aldi has made the concept contemporary, bringing a new hunk to town that has a thing for hot cross buns.

The hunk is seen from the window pouring a bag of hot cross buns all over his topless body, with women eyeing off the Easter treat (or possibly the hunk) from the window.

As part of its Easter campaign, Aldi has also spoofed Cadbury’s iconic gorilla ad.

Last year Aldi recreated the John Lewis Christmas ad 'Man on the Moon' with its own version, showing an old man living on the moon comparing the price of telescopes.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus