Yet another rivalry Australians and the Brits can get in a lather over. The local Diet Coke team has pitted its own 'hunk' against the British chap introduced in those ads a few months ago.
Not to ever be outdone local marketers have unleashed local lad Matt Wilson. The Aussie will feature on some point-of-sale promotional materials and on Diet Coke's Facebook page.
Consumers will be asked to vote for which hunk is hunkier and win a share of $100,000 in cash prizes when they buy a Diet Coke from Woolworths.
Meanwhile, the saucy British ad will run on Australian screens until the end of next month.
Diet Coke marketing manager Pamela Wyatt said: “Girls everywhere remember the iconic Diet Coke hunk advertisements and we're excited to bring him back for the 30th anniversary of the brand.
“With the local twist of Aussie hunk Matt Wilson, we're thrilled to give Aussie Diet Coke drinkers, not one but two reasons to kick back and enjoy a refreshing Diet Coke break.”
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