Mobile is ubiquitous, but it's still a challenging platform for brands whether it's advertising, storytelling, or mobile-first thinking.
We asked Simon Cheng, director of marketing and distribution at P&O Cruises & Cunard, Adam Browne, division manager at Pharmacare and Sam Williams, head of marketing communications at Sony how mLab offered insights into getting better at mobile.
Mlab this year includes presentations from Unruly, Storyful, Snapchat, Twitter, InMobi, Celtra, and Yahoo7’s Tumblr.
Watch the video from Day 1. AdNews TV: Mlab shows the confronting future of media
Watch the video from Day 2: AdNews TV: Mlab explores the future of storytelling and emotion
Watch the video from Day 3: AdNews TV: The fast-spinning world of mobile and data for brands
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