AdNews TV: Mlab shows the confronting future of media

By AdNews | 13 September 2016
Group's Mlab 2016

Storytelling, mobile advertising, data, viewability and how to target Gen Z. That's just a few of the changing and evolving aspects of the media on show at this year's Mlab. 

But what did the marketers think? Watch the video to get a flavour of Mlab, and hear from Haribo country manager and marketing lead Chris O’Brien, Danone Nutricia senior innovation manager Nadim Sharbean and Ubisoft marketing director Mike Kolodzinski.

Mlab this year includes presentations from Unruly, Storyful, Snapchat, Twitter, InMobi, Celtra, and Yahoo7’s Tumblr.  GroupM is also looking under the hood of its viewability data to explain why its standard differs from the industry's.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus