Storytelling, mobile advertising, data, viewability and how to target Gen Z. That's just a few of the changing and evolving aspects of the media on show at this year's Mlab.
But what did the marketers think? Watch the video to get a flavour of Mlab, and hear from Haribo country manager and marketing lead Chris O’Brien, Danone Nutricia senior innovation manager Nadim Sharbean and Ubisoft marketing director Mike Kolodzinski.
Mlab this year includes presentations from Unruly, Storyful, Snapchat, Twitter, InMobi, Celtra, and Yahoo7’s Tumblr. GroupM is also looking under the hood of its viewability data to explain why its standard differs from the industry's.
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