The importance of mobile and data for brands and marketers can't be overstated. Dynamic content, mobile data and how to engage with consumers on mobile platforms is a key trend coming out of GroupM's Mlab event this week.
Today we talk to Vodafone's GM of brand Natasa Zunic; marketing director for Energizer APAC David Pattinson and marketing director of Edgewell Personal Care Rachel Pullicino, about how they are working in mobile.
Mlab this year includes presentations from Unruly, Storyful, Snapchat, Twitter, InMobi, Celtra, and Yahoo7’s Tumblr.
Watch the video from Day 1. AdNews TV: Mlab shows the confronting future of media
Watch the video from Day 2: AdNews TV: Mlab explores the future of storytelling and emotion
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