Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. Here we look at the most read profiles of 2017.
"My mantra has changed over the last 12 months, and since taking breast cancer on. Simply put, I am grateful, and put effort into making the most of life, everyday."
"In ad tech, there are a whole bunch of people and companies who have NFI what they are doing, why they are doing it or what problem they are solving for advertisers."
"I’m very passionate about tech and I love my role in investment so in the future, I’d love to find a way to combine both. I might develop a piece of AI to do all my annual and fiscal negotiations. I might have just made myself redundant."
"In five years time I'll be creating new and exciting ways to lead an agency towards success whilst still having time to play with my daughter."
"Best thing about the industry is the double-edged sword of uncertainty and opportunity. Our world is changing in really interesting ways and this is having a profound effect on media agencies and our roles within the marketing mix."
"The average tenure of a CMO has dwindled in recent years and the pressure for them to deliver is immense. This is having a knock on effect into agencies and publishers and resulting in too much short-term thinking and rate based/ROI focus on performance metrics."
"As data becomes our currency, we need to work harder as an industry to create a universal method of measuring across screens and touchpoints."
"Be the best version of yourself. Nobody is perfect and nobody is always right and we often screw up or get things wrong. Being self-aware and always wanting to improve and do better is a key motivation for me."
"In five years' time I'll be hopefully sailing a yacht around the world if crypto-currencies have another surge like they did this year."
"Agencies are out of touch in a moving industry and clients are catching on. Creative agencies of old are full of jazz hands and overheads, which get passed onto the client. Too many times, mark ups and additional heads are added to invoices just to cover the volume of people working in a creative agency. That model is outdated."
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