From IBM exploring new remits - looming in areas once roamed by agencies alone - to LinkedIn's publishing tactics being dubbed as “spam” by one News Corp exec, the latest issue of AdNews in-print covers off all the hot topics across adland.
We talk to the top Volvo marketer on incoming campaign results off the back of its biggest national campaign in a decade – which features Avicii and chat to Whybin\TBWA Melbourne's new CEO, Kimberlee Wells, who laments on using disruption as it's “special sauce”.
As well as this we have an in-depth Multicultural Marketing Special Report and the Big Picture feature zones in on neuroscience – is it all brains and no balls?
Our news line-up features some juicy titbits on HuffPost, following a chat with its CEO – as well as news on Twitter's new moves. We chat to the Decoded CEO and the question arises - should Cadbury and other junk food brands really be sponsoring our Olympic team?
Creative chops from McCann Sydney, Orchard, Match Media, JWT, Ogilvy, The White Agency, Analog Folk also appear and what do you make of this edition's front cover by Publicis Australia?
The opening editorial in the issue is also penned by our publisher, Jeremy Light, who bids farewell to AdNews after 37 years. From his days as a roving reporter back in 1978 to the changing landscape and where we are now - his look-back at the ad sector makes a great read.
“There are broader issues unfolding for media companies, which are struggling to profit from news and other content,” says Robert Thomson at News Corp. (Page 10).
“We talk about them like they’re some aliens that have come from outer space,” says Charlie Tannous from Identity Communications. (Page 26).
“I remember when Spielberg’s Cruise opus, Minority Report, came out. To me, that’s the future of neuroscience,” says Grant Rutherford from Publicis Mojo. (Page 35).
“It’s hard to imagine that Baby Boomers aren’t alone in feeling adrift from advertising,” says Steve Coll from WiTH Collective. (Page 32).
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