Jurlique global CMO Andrea Martens has been appointed managing director of the Association for Data-Driven Marketing and Advertising (ADMA) and Digital + Technology Collective (D+TC).
She will be joined in a leadership capacity by ACMA acting chair Richard Bean, who has been appointed chair of Data Governance Australia (DGA) and Anthony Hollis, who becomes managing director of DGA.
Martens takes up a role that was vacated by Ben Sharp only two weeks into his tenure. Sharp replaced Jodie Sangster who left the industry body for a role at IBM.
She has more than 25 years of marketing experience, leading turnaround and acceleration strategies on multiple brands and has been responsible for a $600 million revenue business.
Prior to her role at Jurlique, Martens spent 14 years at Unilever and was the MD and VP for marketing for home and personal care.
Bean brings more than 30 years’ experience in business, law, regulation and governance, including as general counsel and company secretary in a publicly traded environment.
He was most recently acting chair of the Australian and Communications Media Authority.
Hollis brings more than 40 years’ global experience as a senior executive across a range of senior roles. He has held senior positions at Time Warner, Australia-Israel Chamber of Commerce, Canwest, Kronos and start-ups.
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