Unruly AU/ANZ MD Lance Traore spent 60 seconds with AdNews on psychology, dealing in memes, and where to eat if you're ever in Stockholm.
My favourite restaurant for a business lunch is: I’m Swedish, so I’d have to say Riche in Stockholm. If you go there, look for Nils Andersson, PC and Karja and have a glass of cava with them. You won’t be disappointed.
My favourite ad is: The Lego Movie. Genius!
My must-have gadget is: You can’t say phone anymore. It’s transcended being a gadget - it’s a limb! I’d have to say my Playstation 4.
My favourite media is: FIFA15, and I hereby challenge anyone in the Australian ad industry to a game.
My favourite TV show is: Can you still say Seinfeld or does that make me pathetic? I’ll still say Seinfeld!
The last book I read: The Advertising Effect: How to Change Behaviour by Adam Ferrier
My mantra / philosophy is: Pimpin’ ain’t easy ... but somebody’s gotta do it!
I got into the media industry because: I’ve always been fascinated by the psychology behind advertising. Even as a kid I used to love to watch the home shopping channel out of pure fascination for the propaganda-style messaging.
If I wasn’t doing this for a living, I’d be: A really terrible, but friendly, bartender in a tropical paradise.
In five years’ time I’ll be: Still thinking about if I could have answered the 60-second questions in a better way ...
Tell us a joke: I prefer to deal in memes.
Define your job in one word: Inspire.
What’s your poison: My growing gut will tell you that I’ve got tons of them. Unfortunately, exercise is not one of them.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com