60-second interview: Red Engine's Julian Townley

By AdNews | 3 July 2015

Red Engine managing director Julian Townley spent 60 seconds with AdNews, talking about the industry, his philosophy and why else he won't be home in time for dinner tonight.


My favourite restaurant for a business lunch is:

The Chophouse on Bligh Street in Sydney when you need to get to the meat of it and Sake at The Rocks when variety is the required spice.

My favourite ad is:

I wish I had another answer other than... but you can’t go past Old Spice, Smell Like a Man. It’s just brilliant, seriously funny and one of the best TV spot led multi channel executions.

My must-have gadget is:

Would have to be my front door key. With my days focused on decision making within a fast moving game of creative and technology, cracking the front door and retiring to my sanctuary to switch off and refresh is my virtual reality.

My favourite media is:

Anything that’s immersive and engaging. When creative content meets technology anything is possible across any manner of media.

My favourite TV show is:

Of late it seems to be Made in Chelsea, which is not my choice of course but more the usual home dual viewing conundrum, but my go-tos right now would have to be Dragon’s Den and Shark Tank.

The last book I read was:

The Three Rules: How Exceptional Companies Think. This read has such great rhythm for a business book. Compelling insights anchored in extensive research and delivered with the utmost simplicity so you can apply the thinking in your business the moment you put it down.

My mantra/philosophy is:

Keep moving, standing still is going backwards.

I got into advertising because:

I love brands. Having the opportunity to play a pivotal role in a brand’s relationship with their consumer through creative means is endlessly exciting.

If I wasn’t doing this for a living, I’d be: 

Still chasing the dream of being a successful recording artist, unsuccessfully.

In five years’ time I’ll be:

Ideally working with an even larger team of brilliant people within our agency than I am today and planning one hell of a 50th.

Tell us a joke:

I should be home for dinner tonight darling …

Define your job in one word:


What’s your poison?

Almost any McClaren Vale shiraz … guts and glory.

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