Off the back of new client wins, digital creative and content marketing agency Red Engine has hired Jason Westerman as client services director.
Westerman joins the agency from The Farm Digital where he was director of planning and content and prior to that general manager at Gorilla Communications.
His appointment comes as the agency inked a deal with Telstra and its contract with Commonwealth Bank was renewed for an additional two years.
Julian Townley, CEO at Red Engine said: “Jason’s background is exactly what we were looking for as the agency continues to grow and some of Australia’s biggest brands trust us to develop their content marketing.
“There is a land grab taking place in content marketing, but Red Engine prides itself on making sure that what we do is part of an overall marketing strategy and not just the churn and burn approach that is adopted by some others in the industry. Jason’s experience ensures our successful approach will continue.”
Westerman will work across all of Red Engine’s clients including Telstra, Commonwealth Bank, Metcash, Cordell, Masterpet, Jalna and Kimberly-Clark.
For more on the rise of content marketing, see the latest issue of AdNews Magazine (26 June), where we take a deep dive into the world of content. Subscribe here.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org