60-second interview: OMD's Mitch Incoll

By AdNews | 27 April 2015

Mitch Incoll, strategy and ideas director at OMD, spent 60 seconds with AdNews, talking about the industry, his philosophy and his favourite tipple. This first appeared in AdNews in print. Click here to subscribe.

MY FAVOURITE RESTAURANT FOR A BUSINESS LUNCH IS ...
Café Morso at Jones Bay Wharf, Pyrmont.

MY FAVOURITE AD IS ...
"Cultivating thought’ by Chipotle. The power of a pen in a digital age works wonders (although they probably should have
included Mexican authors).

MY MUST-HAVE GADGET IS ...
Zite (app). It’s quick, tailors my interests and keeps me up to date each day

MY FAVOURITE MEDIA IS...
Experiential.

MY FAVOURITE TV SHOW IS ...
South Park.

THE LAST BOOK I READ ...
Predictably Irrational by Dan Ariely.

MY MANTRA / PHILOSOPHY IS ...
“Be kind, be creative.” What I mean by that is: don’t be a dickhead to work with, and creativity can solve any problem.

IF I WASN'T DOING THIS FOR A LIVING, I'D BE ...
I would work in travel – either photography or creative writing.

IN FIVE YEARS' TIME ...
I hope to have a few more cracking campaigns under my belt. Ones that excite and inspire me to be better.

I GOT INTO ADVERTISING BECAUSE ...
I like the competitive nature of ideas and business. Lots of people have ideas, but making them actionable towards business demand is what counts.

TELL US A JOKE ...
“You don’t have to be smart to laugh at farts, but you have to be stupid not to” – Louis C.K

DEFINE YOUR JOB IN ONE WORD ...
Supercalifragilisticexpialidocious.

WHAT'S YOUR POISON?
A thirst-quenching beer – preferably James Squire or Coopers.

WHAT ANIMAL ARE YOU MOST LIKE?
Golden retriever through and through.

A version of this story originally appeared in the latest print edition of AdNews (17 April). Get your copy on iPad now, or in Print here.

 

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