20 surprising celebrities driving native advertising

Lindsay Bennett
By Lindsay Bennett | 18 November 2016
Dwayne Johnson 'The Rock'

When you think of a "clickable" celebrity, the Kardashian clan comes to mind, but native advertising business MGID has found it's not only the Kim and Khloe's of the world stirring up interest with consumers, but rather a suprising mix of Hollywood stars. 

By analysing hundreds of websites and more than 450,000,000 clicks, MGID found the most 'clickable' celebrities of 2016 that are driving native advertising.

MGID CMO Michael Korsunsky says when celebrities are more vocal, we as consumers are inherently more interested in them.

"While it's no surprise that the Kardashian/Jenner clan make the list this year, some of the other personalities like Rose McGowan, Amy Schumer and Mindy Kaling rank high because of their outspoken nature," he says.

Here are the 20 most ‘clickable’ celebrities of 2016:

1. Rose McGowan 


2. Amy Schumer


3. Margot Robbie

margot robbie

4. Mindy Kaling

mindy kaling

5. Iskra Lawrence


6. Micaela Schäfer

Micaela Schäfer

7. Lucy Lawless

Lucy Lawless

8. Tess Munster

Tess Munster

9. Blac Chyna

blac chyna

10. Emma Roberts

emma roberts

11. Kendall Jenner

12. Kim Kardashian

kim kardashian ad

13. Kourtney Kardashian

kourtney kardashian

14. Caitlyn Jenner

caitlin jenner

15. Kylie Jenner

kylie jenner ad

16. Gigi Hadid

gigi hadid

17. Nicki Minaj

nikki minaj

18. Dwayne Johnson

the rock

19. John Travolta

20. Rihanna


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