Sun, sea, sand, springtime & song!

15 October 2014

The sun comes out and things heat up as these campaigns take us from spring to summer.

Panama's ode to an Aussie summer

Bands and brands are back. Seafolly is collaborating with Australian band Panama for its latest swimwear campaign. Using the band's new single "Forever Young" as a jumping point, the clip shows a women in the northern hemisphere - bundled up in gloves and overcoats making an underwater migration to a sunny beach paradise in Australia. The music video is not...

Springtime means koala mating season and discount Volkswagens

And while those two things are usually unrelated, this spring you'll be hoping its a slow mating season if you're in market for a new car. The campaign by DDB Sydney for this year's spring "mates rates sale"- Volksfest 2014- leverages the Koala mating season. Volkswagen will run the sale until two of Currumbin Wildlife Sanctuary’s koalas, Trevor and Irene,...

Work safe for moments that matter

Rather than showcasing the negative consquences of not having adequate safety measures, the three TV ads for Workplace Health and Safety Queensland take a positive approach. They ask "what is your most important reason for work health and safety?" with different commercials targeting different groups in work life. The ads aim to encourage workers of all...

'Understanding is surviving' this bushfire season

The Queensland Government have launched a new campaign following the premise “understanding is surviving,” by encouraging people living in high-risk areas of the state to plan and prepare for bushfires. Created by MediaCom’s specialist division, MediaCom Beyond Advertising (MBA), the campaign defines the three levels of bushfire warning: advice, watch and...

"I'm on a horse... a sea horse": GetUp! and Tropfest launch film comp

The #ReefReels competition is calling on Aussie film-makers to create short films of no more than three minutes' duration, keeping the environmental issues surrounding the Barrier Reef at the heart of the story. The competition is open to film-makers across the globe, with the winning film to be screened live at Tropfest Australia this December. Entry is...

Myer's 90 day marathon returns

Myer's new spot, created by Ogilvy Melbourne, sees the retailer partner with Tourism Fiji to remind Australia of that summer feeling by showcasing 90 potential summer vacation outfits. "‘Ninety Days of Summer’ allows us to use every single one of those days to talk to and inspire our customers and make every moment count," said Natalie Warren-Smith, Myer's...

We don't like cricket, oh no....

Cricket Australia isn't just hoping you like its new TV ads - it's hoping you'll love them. In preparation for the new summer of cricket which will feature a touring South African side, Cricket Australia commissioned hip-hop artist Illy to re-mix 10CC's famous cricket anthem Dreadlock Holiday to help promote one-day international fixtures. Meanwhile 10CC's...

Ahoy! Arrr you 'man' enough to drink rum?

As part of the 'Welcome to Bundaberg' campaign, the latest TV ad from Bundy shows a fool-hardy bunch of pirates taking to a tall-ship, in a bid to deliver that sweetest of pirate-swilling liquid to the masses. No prizes for guessing how this one ends (hint- they drink rum), but it does include an appropriately sea-faring shanty that is also catchy enough to...