Picks of the Week

3 July 2014

Some recent campaigns from our former picks of the week.

Bundaberg Drinks bigs up 80s dads for Father's Day

BCM is bigging up old school dads by paying homage to the 70s and 80s for a Father's Day campaign for Bundaberg Brewed Drinks. The ad, shot around Brisbane and the Gold Coast, remembers the days when Dads tackled everyday tasks with reckless abandon. It's part of a social campaign asking super sons and dutiful daughters to share photos of their own dads on...

Grazed on Greatness

Suit retailer M.J.Bale has launched a campaign called 'Grazed on Greatness' to announce its appointment as the offical tailors to the Australian Cricket Team. Created by Whybin/TBWA, the campaign is based on a project that saw turf samples taken from the SCG, regrown in Armidale, and fed to a group of Merino sheep. The wool from these sheep was then used...

A Refreshing Wake Up Call

Canadian Club has chosen April Fools Day to launch its new campaign “A refreshing wake up call” in its latest “Over Beer?” strategy. No, it's not a hoax. Although the TVC has the finer elements of an April Fools prank, the announcement of Canadian Club's pre-mix spirit drink offers a refreshing alternative to beer, “like a...

I Touch Myself

JWT Sydney and Cancer Council launch ‘I Touch Myself’ campaign to raise awareness to breast cancer.The campaign pays tribute to the iconic Australian vocalist, Chrissy Amphlett, who passed away from breast cancer almost a year ago. ‘I Touch Myself’  features leading female artists singing to create more awareness amongst women. The video includes Olivia...

Surround your senses

Samsung's latest ad puts a boy and his dad in the Colosseum with the gladiators, thanks to the new high tech curved screen that claims to makes viewers feel like they are part of the action.The ad, which was developed by CHI & Partners, London, will air this week. The tagline “Surround your senses” runs throughout the campaign as Samsung looks to spruik...

Try July

'Try July' dares all booze lovers to give their livers a month-long break this July to raise funds for those with cancer. Be “gloriously hangover-free for 31 days” are the words from the Dry July team, who encourage those that enjoy a tipple or two to hold back in July and get sponsored while they're at it. The Dry July team will also be promoting the...

America the Beautiful

Coca-Cola's second ad during the Super Bowl was polarising to put it lightly. The drink company has divided America's liberals and conservatives by airing an ad that has America the Beautiful, an iconic track held dear by Americans the world over, with the lyrics sung not in English but a medley of languages. If the response by some of the less informed...
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