Wunderman Thompson upcycles ad billboards for KiwiHarvest

30 January 2020

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The agency produced a unique Annual Report for the not-for-profit organisation.

KiwiHarvest has debuted its 2019 Annual Report created by long-standing partners, Wunderman Thompson New Zealand.

KiwiHarvest is a not-for-profit that captures surplus food destined for landfill and diverts to agencies who directly address food insecurity in New Zealand.

To highlight this deserving cause Wunderman Thompson has designed and produced a unique Annual Report that aligns with KiwiHarvest’s core principle of repurposing valuable resources discarded by the food industry.

“Our partnership with Wunderman Thompson has allowed us to create meaningful story telling in an arresting and engaging way, that demonstrates the impact we make on food insecurity, whilst diverting product away from land-fill," KiwiHarvest CEO Gavin Finlay says.

"We value the journey they have taken us on and the design value they have injected into our business”.


Each bespoke cover of the 2019 Annual Report is made of up-cycled food advertising billboards otherwise destined for landfill.

The heavy duty and high-quality vinyl skins have been cut up and stitched to create a gallery set of stunning individual covers.

Inside the Annual Report every page features rescued food sourced from the KiwiHarvest warehouse.

The wide variety of food has had the labels and packaging re-designed to incorporate key Annual Report copy.

“Our ambition was to communicate the KiwiHarvest story in a way that celebrates their purpose," Wunderman Thompson New Zealand CEO Luke Pierson says.

"Each book is unique; a bespoke piece of art and a physical example of KiwiHarvest’s mission to repurpose waste from the food industry. It was a privilege to be a part of such a creative and meaningful project”.

Client – KiwiHarvest
Chair – David Kirk
Founder – Deborah Manning
Agency – Wunderman Thompson New Zealand
Executive Creative Director – Justin Barnes
Creative Concept, Art Direction and Design – Glenn Chapman
Senior Account Director – Eduardo Hernandez
Account Manager – Shirlyn Naidu
Studio – Iain Wood
Account Exec – Joy Wood

Photographer – Toaki Okano
Retoucher – Dan Florin Spataru
Printer – Simon Skelton @ Static Communicate

Jason Jones @ Collective Force
Libby Cavenett @ Collective Force

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