Woolworths encourages Aussies to 'Share the Spirit' of Christmas

13 November 2017

Advertiser: Woolworths
Creative Agency: M&C Saatchi (NSW)

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Woolworths wants Aussies to share the love (and the food) this Christmas.

Woolworths is encouraging Australians to ‘Share the Spirit of Christmas’ and features a number of multicultural families enjoying the holiday season.

The ad, by M&C Saatchi's Greenhouse, shows neighbours heading off to a street party, a young boy having to share his room with his aunty and an older woman sharing her secret recipe with her granddaughter.

The campaign takes a similar approach to its 2016 ad which celebrated Australia’s street party culture.

Last year both Woolworths and Coles released similar Christmas ads. This year, Woolworths has stuck to a similar format while Coles has opted to explore the world of animation.

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