Woolworths wants Aussies to share the love (and the food) this Christmas.
Woolworths is encouraging Australians to ‘Share the Spirit of Christmas’ and features a number of multicultural families enjoying the holiday season.
The ad, by M&C Saatchi's Greenhouse, shows neighbours heading off to a street party, a young boy having to share his room with his aunty and an older woman sharing her secret recipe with her granddaughter.
The campaign takes a similar approach to its 2016 ad which celebrated Australia’s street party culture.
Last year both Woolworths and Coles released similar Christmas ads. This year, Woolworths has stuck to a similar format while Coles has opted to explore the world of animation.