Volkswagen unveils new model too powerful for TV

11 October 2018

Advertiser: Volkswagen
Creative Agency: DDB Sydney

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Volkswagen has created a tongue-in-cheek ad to promote its latest model, which is too powerful for TV.

Volkswagen has released a new campaign for its Amarok V6, “the most powerful ute” in its class.

To create an equally powerful ad Volkswagen teamed up with DDB Sydney for the latest instalment in the Amarok series.

The ‘Too Powerful for TV’ advert tells the story of the “most epic ute ad never quite made”.

DDB Sydney creative partner Vincent Osmond says it builds on the previous award-winning Amarok campaigns by the agency.

“We had to demonstrate the power of the most powerful ute in its class. But we can’t really show its potential. So, we did what we’ve always done with Amarok; found a way around the problem," Osmond says.

“What we’ve created is a self-aware, tongue in cheek look behind the scenes at the ute ad we’d all make if we could – or perhaps more poignantly, were allowed to."

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