Uber and Samsung give life to stagnant emojis

17 February 2016

Advertiser: Uber

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You can now party with a life-sized donut thanks to Uber and Samsung. Hopefully it’s edible.

Samsung and Uber have partnered up to launch #GalaxyEmojisAlive - a joint campaign that brings some of Australia’s favourite emojis to life.

The campaign has been created to reward Samsung Galaxy owners across Sydney, Melbourne, Brisbane and Perth by providing customers with the opportunity to express their favourite emojis in the flesh, delivered on-demand through the Uber app.

Samsung has released several teaser videos to its Facebook page, showing party-goers rocking out with a huge hamburger, four giant turds and a dancing love heart face.

Edelman is responsible for the creative concept, content, PR, social content and experiential activation. The campaign is supported with paid media from Starcom and production from Exit Films.

FYI Samsung says no party-poopers are welcome.

samsung uber


Download the Uber app.

On Thursday 18th February, open your Uber app between 11am – 4pm.

Slide across to the Emoji views and request your emoji (there will be 4 to choose from).

If available, your Emoji Alive will be on its way to ‘liven’ up your day.

Demand is likely to be sky-high, so if you can’t request straight away keep trying, Emojis Alive runs until 4pm.

Emojis Alive will only be available through the Uber app on Samsung Galaxy Devices.

Emojis Alive will only be available in Sydney, Melbourne, Brisbane and Perth CBDs.

To stay up-to-date and follow the action, check out the #GalaxyEmojisAlive hashtag on Twitter and Instagram.

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