The campaign is the next instalment of Proudly Ordinary.
In the next installment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with Aussie collaborators with the latest unveiling of work from Vice and Gocsy.
Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels.
As part of the Proudly Ordinary brand campaign Gocsy has produced in his own imitable style a tour of the Tooheys Factory released through Vice.
The launch continues on the highlighly successful campaign that also includes previous collaborations with Scottie Marsh, Big Lez/Mike Nolan, Betoota Advocate and Struthless.
The campaign also includes digital videos and OOH, taken from real customer reviews of the beer across the Tooheys Extra Dry social channels.
Client: Tooheys Extra Dry / Lion
Sydney Media: UM