The Works creates campaign to thank four legged friends

12 May 2020

Creative Agency: The Works Sydney

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Masterpet brands are paying tribute to the four legged heroes and fur workers for their ongoing support during life under lockdown.

As many Australians and New Zealanders continue to work and self-isolate at home, Masterpet brands Black Hawk and VitaPet are paying tribute to our four legged heroes and fur workers for their ongoing support during life under lockdown.

Created by The Works, part of RXP Group, the videos are a thank you from pet parents to their dogs and cats whose love and support has never wavered despite the world hurting and going into shut down due to the COVID-19 pandemic.

Using existing and user generated footage, the social videos were produced in three days and are currently running on Facebook, Instagram and YouTube across Australia and New Zealand.

The Black Hawk video asks viewers to imagine life without pets during a time when they have taken us for a walk and kept our feet warm under homemade desks.

VitaPet is encouraging pet parents to give their furry work colleagues a snuggle, their trusted companion a pat, and walking buddy a grin, because without them, it would be all working from home and no play.

“During this time of uncertainty, when many of us are working from and unsure when normality will resume, we need our pets more than ever," The Works founder and creative partner Damian Pincus says.

"These videos are a way to say thanks to our four legged heroes who are keeping us calm and sane during self-isolation.”

Black Hawk and VitaPet also want pet parents to share pictures and videos of their dogs and cats during life under lockdown with the best examples turned into content pieces to be used across their social channels.

“At Masterpet we are a passionate group of pet owners and very conscious of the important and in some instances vital role pets play in our lives," Masterpet head of marketing Australia Aaron Chillingworth says.

"During this time that has been heightened even more and we wanted to acknowledge the role that our pets all play in our lives while we are isolating from home.”

Client: Masterpet ANZ
Creative agency: The Works
Content and production agency: Daresay

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