Campari launches initiative to help Australian hospitality industry

12 May 2020

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Shaken Not Broken was launched in partnership with Eleven, Apparent and Wavemaker.

Campari Australia in partnership with Eleven, Apparent and Wavemaker have launched a national COVID-19 response initiative, Shaken Not Broken, to support the Australian hospitality industry during this difficult time.

The initiative was developed to support neighbourhood bars and venues as they adapt and stay connected to their communities, by facilitating access to a bottled cocktail delivery or pick-up service via a partnership with online ordering platform HungryHungry.

Since launch, more than 200 venues have registered for the initiative’s Response Package, which includes donated Campari Group product, cocktail delivery supplies and marketing tools to help drive widespread awareness about venues’ individual contactless cocktail offering.

As part of the initiative, a dedicated website was developed to list and promote all registered venues, which allows customers to search for their nearest bar or venue.

Campari group marketing director Australia and New Zealand Nicole Stanners says that Campari has committed $500,000 in value as part of the brand’s ongoing commitment to the local hospitality industry.

“We’ve been overwhelmed by the resilience and agility of venue owners across the nation who have joined the initiative, as we know how important it is they remain connected to their communities," Stanners says.

“Our virtual support pack is still available for all venues to download here. It contains information on how to register for our online ordering platform partner HungryHungry, and a suite of marketing materials to help advertise and promote each venue's new bottled cocktail offering. Our hope is this will help venues create a new revenue stream that will go some way to ensuring they can come out on the other side."

Eleven executive creative director Russ Tucker says he hopes the campaign can make even a small difference to the hospitality community.

"We’re definitely no strangers to our local bars," Tucker says.

"They are often the first to support community causes using their creativity, so we've loved working with Campari Australia to turn an idea into a reality, and create new ways to help venues keep pouring."

Campari Australia
Creative & PR: Eleven Sydney
Production: Bolt
Digital: Apparent
Media: Wavemaker
Delivery partner: HungryHungry

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