Australia Post workers go above and beyond to ensure that everyone matters in the first campaign from The Monkeys since winning the account last year.
When Jamie Harrington has some pilates weights delivered to Braidwood Post Office, long-serving post office manager Bruce said he hoped they ‘worked out’.
Meanwhile, local postie Todd Thoroughgood not only delivers the post, but makes sure that ‘Uhu’ a blue and brown toy monkey is returned to its rightful owner. Maybe an nod to the agency behind the work?
It’s these everyday touches that are the foundations of Australia Post’s latest campaign, ‘Everyone Matters’, by The Monkeys.
It's the first campaign we've seen from The Monkeys Melbourne since winning the account last year.
Directed by Derin Seale of Finch, ‘Everyone Matters’ features five stories of everyday Australians and the many and varied ways Australia Post is a part of their lives.
Aside from Bruce and Todd, the spots feature a honey producer in Tasmania and a sugar cane farmer in Queensland.
The print component of the campaign also features portraits of everyday Australians captured around the country by photographer Cory White.
“This campaign illustrates what Australia Post does for our customers every single day: we focus on how everyone matters,” Australia Post head of enterprise marketing Anne Stout said.
The campaign centres on what drives us to make a difference in people’s lives; whether that’s making more flexible delivery choices or helping small businesses to expand into international markets, or being such an integral part of local communities that our delivery people would recognise, recover and deliver safely home a little boys’ stranded stuffed toy."
The Monkeys chief creative officer Ant Keogh said the films are humble yet powerful.
“We wanted to tell stories at a human scale, showing Australia Post’s role in the lives of all Australians, day to day,” Keogh said.
The campaign will roll out this week across broadcast, out of home advertising, digital, radio and press, and will also run on Australia Post social channels.
Dentsu X is the media agency behind the campaign, retained the account in July and also extending the scope of work.
Client: Australia Post
General Manager, Marketing and Community: Andrea Pearman
Head of Enterprise Marketing: Anne Stout
Senior Marketing Manager Enterprise and Community: Corrina Brazel
Senior Manager Brand and Advertising: Cathie Connors
Marketing Manager Enterprise and Community: Allison Leech
Agency: The Monkeys
CCO: Ant Keogh
Creative Director: Wayne Ching
Art Director: Joe Sibley
Writer: Hugh Gurney
Head of Strategy: Mike Derepas
Planning Director: Gareth Evans
Business Director: Kat Kelly
Group Content Director: Jaimee Kerr
Content Director: Louise Rutherford
Head of Production: Romanca Jasinski
Senior Producer: Lucy Trengove
Media Agency: Dentsu X
Head of Client Solutions: Michelle O'Brien
Group Client Partner: Charlie Stroud
Investment Manager: Angie Alexis
Production Co: Finch
Director: Derin Seale
Executive Producer: Corey Esse
Producer: Cath Anderson
Editor: Drew Thompson – Arc
Grade: Edel Rafferty -The Editors
Sound: Paul Le Couteur – Nylon
Photography: The Kitchen
Photographer: Cory White
Producer: Chelsea Claydon
Talent Researcher: Rosey Karaula