The AFP worked with Common Ventures to create a film to raise awareness for the more than 1,000,000 children who go missing each year.
The Australian Federal Police (AFP) have supported International Missing Children’s Day (IMCD) with a film to raise awareness of the more than 1,000,000 children reported missing each year.
Common Ventures wrote, directed and produced the video which was released through the network of international missing children organisations via social channels.
"We are exceptionally proud of the creative work Common Ventures has provided the AFP in the concept and development of the short video for International Missing Children’s Day 2019," AFP acting coordinator for outreach, prevention and engagement Trish Halligan says.
"As the focus piece, the short video makes the viewer think about all the unrealised achievements and milestones that a missing child will never experience. This provides a small insight into some emotions and thoughts felt by families and friends of missing children.”
Common Ventures director and creative lead James Crawley says the team liked to find simple yet powerful stories and tell them "beautifully".
“The creative was inspired by the (likely mythical) bet between Ernest Hemmingway and his fellow writers, resulting in the saddest sentence ever written: ‘For sale, baby shoes, never worn'," Crawley says.