NEC Australia worked with 3rdspace to create a video series showcasing the stories of two Australian athletes training for the 2020 Tokyo Olympic and Paralympic games.
Content agency 3rdspace has teamed up with technology company, NEC Australia, to launch a video-led campaign starring two Australian athletes destined for the 2020 Tokyo Olympic and Paralympic Games.
The Australia-wide #Get2Tokyo campaign features two NEC Australia brand ambassadors 800m Australian record holder, Joseph Deng and Paralympic dual gold medalist and six-time Grand Slam champion, Dylan Alcott.
The series provides a behind-the-scenes glimpse into the hard work, focus and determination put in by the two athletes and NEC’s technical support team in preparation for Tokyo 2020.
Running for eight weeks, a series of seven films and supporting content will feature across digital and social media platforms including LinkedIn, Facebook, Instagram and Youtube, and will be distributed across publishers online via Unruly.
In addition, NEC will be running a competition for members of the public to win the opportunity to join Dylan and Joe in Melbourne in October 2019 for an exclusive lunch, meet & greet and coaching sessions.
"With Tokyo just over one year away, we’ve brought to life this powerful partnership through captivating video content you wouldn’t normally expect to see from a tech company," 3rdspace founder Rob Logan says.
“Australians love an underdog backstory and both Dylan and Joe have shown that with a hard-working attitude, it is possible to overcome adversity. The film series captures Dylan and Joe’s personalities which we know will gain the attention of Aussies who don’t already know about these extraordinary athletes to get on board with NEC Australia and cheer them all the way to Tokyo.”