Suncorp says 'No One Knows Queensland Like A Queenslander'

13 May 2019

Advertiser: Suncorp Group
Creative Agency: Leo Burnett Sydney

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In its latest insurance campaign, created by Leo Burnett, the Queensland-born company proves 'no one understands Queenslanders' needs better than them.

From cane toad takeovers to goannas holding the lounge room hostage, with over 100 years of helping Queenslanders get back on track, Suncorp Insurance has seen it all.

In its new campaign, No One Knows Queensland Like A Queenslander created by Leo Burnett, Suncorp proves it understands life and the right cover for Queensland moments.

The integrated campaign aims to increase consideration of the Suncorp Insurance brand in Queensland by demonstrating that they truly understand Queensland life.

"As a brand and business born and bred in Queensland, Suncorp really knows and understands the unique and rather unusual insurance situations our customers encounter in our home state," Suncorp EGM brand and marketing, Mim Haysom says.

"Whether it’s big events like storms or those everyday quintessential Queensland claims, we’re definitely in the position to reassure our customers that we’ve got Queensland covered."

Leo Burnett executive creative director Grant McAloon says the campaign reiterated how the Queensland-born company understood the market better than its competitors.

"As Queenslanders themselves, Suncorp gets it," McAloon says.

"They’ve seen it all -- with some truly bizarre claims from their long heritage in the Queensland market. We were able to bring to life some fun scenes that Queenslanders will really relate to, and show how Suncorp helps Queenslanders bounce back."

No One Knows Queensland Like A Queenslander will appear on broadcast television, geo targeted OOH, programmatic display, social and radio.


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