Nine's Lego Masters worked with oOh!media to create a multi-format campaign across Brisbane, Sydney, Melbourne, Perth and Adelaide.
Nine's Lego Masters has launched an integrated out of home (OOH) campaign with oOh!media in major cities across Australia.
The multi-format campaign combines Commute by oOh! Street Furniture assets with oOh!’s extensive network of classic and digital assets across the retail, roadside, office and cafe environments.
"The Lego Masters bus shelters are unmissable to commuters across Brisbane, Sydney, Melbourne, Perth and Adelaide, and the integration with retail, roadside, office towers and cafes will deliver a campaign reach of close to 8.3 million," oOh!media’s chief customer officer David Scribner says.
"Whether you’re a Lego enthusiast or not, the campaign is capturing the attention of Australians through its creative impact and scale. This is no doubt supporting the strongest launch of a reality format by any network this year."
Nine’s group marketing director Karen Madden says the special-builds across Commute by oOh!’s Street Furniture assets helped bring the campaign to life.
“oOh! has helped us take Lego Masters from the small screen to the streets of major cities around Australia, by creating a high-impact and tangible execution brick by brick and making bus shelters Lego masterpieces,” Madden says.
The network’s new series puts eight pairs of ‘brickheads’ against each other in a quest to win the title of Lego Masters and $100,000 in prizemoney.