It will run nationally on television, social, digital, ambient and across out-of-home advertising.
Motivating people to reach their sporting potential, Rebel reminds us all of what sport has to offer in its new positioning campaign, Sport Is Calling.
Created by The Monkeys, part of Accenture Interactive, the campaign is inspired by the idea that sport has the ability to transform our ordinary, everyday into something spectacular.
“Sport plays an incredibly important role in all of our lives. Whether it be participating, or supporting, it can help to improve our physical and mental health," says The Monkeys Melbourne CEO Paul McMillan.
"The new Rebel campaign is a call to arms for all Australians to get involved.”
Directed by Hamish Rothwell of Good Oil, the TVC dramatizes the feeling sport can give us – a way to thrive, a stress reliever, an escape from the everyday – and how sport, no matter the activity, has never been more important to people’s wellbeing.
“We’re proud and excited to launch our distinctive brand campaign which has the ability to build a stronger emotional connection between Australians and their sport," says Rebel general manager customer and marketing Jenny Gulliver.
Sport Is Calling is set to run nationally on television, social, digital, ambient and across out-of-home advertising.
Managing Director: Gary Williams
General Manager Customer & Marketing: Jennifer Gulliver
Head of Creative: Zoe Phillips
Creative Agency: The Monkeys Melbourne, part of Accenture Interactive
Production Company: Good Oil
Director: Hamish Rothwell
Executive Producer: Simon Thomas
Producer: Andrew McLean
DOP: Germain McMicking
Editor: Lucas Baynes at ARC EDIT
Casting Agent: Chameleon Casting
Post Production: Blockhead VFX
Production Design: Jo Ford
Music: Level Two Music
Sound: Paul Le Couteur / Ceri Davis at Squeak E. Clean Studios