The campaign includes two stories on real life Sendle customers, Zove Beauty and Unicorn Manor.
Courier service Sendle has launched a new online campaign to celebrate the thousands of side hustlers and micro businesses that have used its shipping service during the massive eCommerce boom triggered by COVID-19.
The two quirky but stunning creative pieces are based on real life Sendle customers, Zove Beauty and Unicorn Manor, and were developed by creative agency 72andSunny Sydney.
“It has been a very tough year for so many small businesses in our Australian and US markets, so we felt it was time to add a little bit more magic into the Sendle-sphere, and celebrate our inspirational community of shippers,” says Sendle chief marketing and customer officer Eva Ross.
The first piece shows a man testing his jade roller - a centuries-old Chinese skincare tool - on a mannequin in a room full of mannequins.
Channeling the aesthetic and eccentricity of Wes Anderson’s style, it plays on the growing beauty device category which has expanded during the coronavirus pandemic.
“Our stories encapsulate the incredible talent among the side hustlers and small businesses that use Sendle for shipping, and we wanted to cleverly reveal some of the unique and iconic products that we deliver to their customers,” says Ross.
The second piece shows a woman charging a crystal in the moonlight coming through the window in her living room.
She appears to be channeling the light from the full moon through her entire body.
The digital courier service noticed that it was delivering an increasing number of crystals and gemstones as people flock to the wellness space.
This New Age category has undergone a revolution, shaking the shackles of its hippy era and embracing the modern and health.
“It has been awesome working and collaborating with Eva and the broader Sendle team on this campaign," says 72andSunny Sydney head of product Luke Martin.
"We are stoked to be able to bring some magic to the world with these quirky films and to get the opportunity to write fun little stories about some of the brilliant businesses that use Sendle in Australia and the US.”
Sendle spoke to customers during the research phase of the campaign and discovered that 49% are running a side hustle on top of a full time job. 85% also said they were feeling optimistic about the second half of 2020 despite all the challenges this year.
Sendle has developed a campaign that channels that optimism and celebrates its growing community of side hustlers, hence the tag line “Love your hustle, Send with Sendle.”
Sendle’s small business campaign runs online on YouTube, Facebook and Instagram in Australia and the US from mid-October to mid-December, and will continue on the Sendle website throughout 2021 for the Wes Anderson fans and lovers of all things mystical.