Through PHD, the brand has partnered with Hamish and Andy.
Australian chip brand Smith’s has launched its first-ever sweet flavour this summer with the new, limited-edition lamington potato chip.
Through PHD, Smith’s is partnering with Hamish and Andy to get listeners to tell them why they’d like to taste Smith’s lamington flavoured chips.
Two lucky fans will win $5,000 cash each, to throw the ultimate summer party.
“We know Australians are increasingly keen to try new flavours, and interest is growing in sweet and savoury combinations," Smith’s marketing director Olivia Sutherland says.
"Our latest innovation combines a sweet, quintessentially Aussie cake with Australia’s favourite potato chip. It seemed the perfect way to celebrate the Australian summer.”
This campaign will be amplified through the HIIT network with 30-second and 15-second pre-records as well as across Facebook and Instagram.
This is the second time Hamish and Andy have worked with Smith’s, following on from the hugely successful ‘People’s Chip’ campaign in 2008 which launched the limited-edition gravy chip.
“We are really excited to partner with PepsiCo and SCA to link together these great Aussie Icons," PHD GBD Anelida Pardini says.
"Smiths and Hamish and Andy were the perfect partners to announce the new Lamington innovation from Smiths to create talkability and trial.”
Creative Agency: Isobar and SCA
Media agency: PHD Sydney