ASICS throws support behind female footballers

24 January 2020

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The Made for Me campaign stars Charlotte Caslick, Kezie Apps, Lydia Williams and Ebony Marinoff.

ASICS Australia has released a football boot specifically designed for females.

In recognition of the growing rate of Women’s football across all codes in Australia, ASICS has introduced the Lethal Tigreor IT FF to the market alongside a new campaign ‘Made for Me’.

The campaign features some of the country’s best female footballers who have earned their own leagues, fans, equal pay and now, their own boot.

Female footballers have little choice but to play in men’s or unisex boots.

However, the new ASICS Lethal Tigreor IT FF offers women a boot that has been designed specifically for a female foot.

The boot is made on a women’s last that provides a fuller, glove-like-fit, with reduced heel slippage and increased comfort to give players an edge in their respective codes.

“The Lethal Tigreor IT FF has been designed to fit the shape and contours of the female foot, offering women superior support and comfort on the field," ASICS Oceania managing director Mark Brunton says.

"ASICS has a long tradition of supporting women in sport; we are proud of this development and are inspired watching female footballers pave the way for future generations.”

The Made for Me campaign stars Rugby 7s Olympic Gold Medallist, Charlotte Caslick; NRLW star, Kezie Apps; Australian goalkeeper, Lydia Williams and AFLW rising star, Ebony Marinoff.

It provides an inside look into the dedication, toughness and grit that makes a female athlete.

“It’s so great to see ASICS championing women’s football in developing a boot for females," Charlotte Caslick, Australian Rugby Sevens Player and ASICS Ambassador says.

"Australian women in sport have accomplished so much and it’s exciting to head into a new decade where females are able to create their own identity and success without fitting into male athlete’s shoes – figuratively and literally!”

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