Sesame Street asks kids to 'Care for Each Other' during pandemic

25 March 2020

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The content includes messages of love and kindness, learning activities around managing anxiety, creating routines, and advice.

In response to the unprecedented uncertainty facing children and families during the coronavirus pandemic, Sesame Workshop, the nonprofit organisation behind Sesame Street, has launched an initiative called ‘Care for Each Other’.

It features brand new content with the Sesame Street Muppets sharing messages of love and kindness, learning activities around managing anxiety, creating routines, and advice around hand washing, hygiene, learning at home, and staying physically and mentally healthy.

Mindful that the adults who care for children need support too, the resources are intended to help caregivers as well as children.

Even Sesame Street’s furry monsters are adapting! Although he’s missing the Street, Elmo was able to record a video message at home, sending a virtual hug to kids everywhere.

“Around the world, young children’s lives are being turned upside down, and parents and caregivers are looking for ways to give their children—and themselves—a sense of stability in this new normal,” says Dr. Rosemarie Truglio, senior vice president for curriculum and content, Sesame Workshop.

“But there are things parents and caregivers can do to face each day with optimism. Sesame Street is here to provide the caring adults in children’s lives with the resources they need to help children, and foster their healthy development at home.”

Sesame Workshop is also creating brand new content on topics like handwashing, how to cough or sneeze properly, and how taking good care of yourself means taking good care of others, which will be available in the US and globally in a wide range of languages and released in the coming weeks.

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