Snapchat joins forces with WHO to combat coronavirus misinformation

18 March 2020

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The social media platform has also created filters and Bitmoji stickers to remind Snapchatters to maintain good hygiene.

Snap is working with publishing partners, the World Health Organisation (WHO), and other experts to ensure Snapchatters have access to fact-based reporting and credible updates about COVID-19.

The social media platform has taken a proactive approach to ensuring Snapchatters have access to credible, fact-based information on its platform, and continues to be especially vigilant about its responsibility to the community at this moment.

Snap's content platform, Discover, is curated with content from a closely selected set of partners, including some of the most trusted news organizations around the world.

As an example, Snapchatters are encouraged to follow the WHO channel for the latest information related to COVID-19.

WHO publishes regular updates from their official account and Snap has worked with their team to develop custom content to answer questions from the Snapchat community.

“Snapchat is designed differently from traditional media. Instead of having an open feed where unvetted content is able to go viral, we work hard to create a positive environment for our community and ensure Snapchatters have access to credible, fact-based information," Snap Inc. ANZ general manager Kathryn Carter says.

"Content on our Discover platform is curated and moderated, and we work closely with only a select set of partners, including some of the most trusted news organisations around the world. Additionally, by working with public health bodies such as the World Health Organization, we want our community to stay well-informed and safe during this time."

In addition to that, Snap has partnered with the WHO to release a global fIlter that helps educate Snapchatters on good hygiene practices.

The fIlter includes a custom context card - when the recipient of the Snap swipes up on it, they will be taken to a WHO link with more information.

Snap has also released a series of health-themed Bitmoji stickers, which now appear in the Bitmoji keyboard.

The fun yet educational Stickers include phrases such as, "Wash your hands", "Stay home if you're feeling sick" and "Don't touch your face" as a fun way to remind Snapchatters how to practice sensible hygiene during this difficult time. 

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