Say goodbye to mummy vans and hello to Volkswagen's Tiguan

27 September 2016

Creative Agency: DDB Sydney

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Volkswagen’s new Tiguan will make you forget you have kids.

Volkswagen’s new family car is challenging the stereotypes associated with SUVs in a new campaign by DDB Sydney.

The 30-second ad shows a mum and dad enjoying a day without the kids, only to realise their daughter is actually in the backseat watching them try to replace her dead goldfish and sneak an ice-cream.

DDB Group Sydney chief creative officer Ben Welsh says: “We’ve all been there. So caught in a moment that you forget everything else around you. That’s the insight that’s at the heart of this campaign. A couple enjoying all the best that the new Tiguan has to offer that they let their guard down reverting to life without responsibilities, even if just for a fleeting moment.”

The campaign runs nationally and includes TV, cinema, digital, print, OOH and social.

Credit list:

Volkswagen Group Australia
Ben Wilks, General Manager, Marketing
Rowena Kanna, Marketing Communications Manager
Julia Reimnitz, Brand Communications Manager
DDB Sydney:
Ben Welsh, Chief Creative Officer
Jade Manning, Creative Lead
Vince Osmond, Creative Lead
Craig Bailey, Creative Partner
Chris Ott, Copywriter
Mandy Whatson, Managing Partner
Carla Hizon, Business Director
Lindsay Wight, Senior Business Manager
Catherine Cumming, Business Executive
Graham Sweet, Planning Director
Sam Payne, Planning Director
Sevda Cemo, Head of Integrated Content
Martin Aspinall, Senior Producer
John Wood, Production Manager
The Sweet Shop, Production House
Noah Marshall, Director
Tony Whyman, Producer
Edward Pontifex, Executive Producer
Wilf Sweetland, Managing Partner
Jules Batstone, Senior Producer
Dan Mulligan, Senior Producer
Will Kerr, Producer
Ivan Yip, Senior Digital Designer

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