Real estate industry campaign rallies against proposed policy changes

30 April 2019

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The Australian real estate industry have banded together for this year's Real Estate Institute of Australia (REIA) federal election negative gearing campaign.

The Australian real estate industry have banded together for this year's Real Estate Institute of Australia (REIA) federal election negative gearing campaign to help consumers understand the implications of the proposed policy changes.

The campaign combines tailor-made industry collateral which is targeted to the many thousands of customers in the databases of participating real estate agencies including First National Real Estate, Ray White, LJ Hooker and Raine & Horne.

It features social media adverts geared to marginal electorates via Facebook, Instagram and Twitter, as well as a publicity campaign across national television, radio, print and online.

First National Real Estate national communications manager Stewart Bunn has been retained to coordinate the industry campaign strategy, content and coordination for the REIA.

“Passions are running high nationally as Australians debate the merits of the country’s long-standing property taxation system," Bunn says.

"This is evidenced by the commentary and debate beneath the REIA’s daily posts, which provides an insight to the place property ownership plays in the lives and aspirations of ordinary Australians. Such debate provides fertile ground for refinement of the campaign’s messaging as the election draws ever closer."

In its first week, the campaign reached in excess of one million Australians.

As it enters its third week, 5.17 million Australians have been reached through daily video content releases.

 

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