Port Phillip shares 'Local Stories'

9 June 2020

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Meet the shopkeepers and hear their stories.

Local stories connect people and help build a sense of belonging for locals and visitors alike.

Live Love Work Port Phillip have developed a series of Local Stories to introduce their shopkeepers, share their stories and build connection with Port Phillip.

Creative agency The Incubator helped produce the series.

“Unpacking and really understanding a place is critical to building an authentic destination brand and reflecting it back to its locals and visitors,” The Incubator director Jeremy Walsh says.

“We believe our Local Stories gives our audience a look into what it’s like to visit and be part of the Port Phillip community, told by real people, with real stories."

Live Love Work Port Phillip co-founder and Roadmap Strategy director Alison McDowell says the stories help support local business.

“We are proud to support our local businesses at this difficult time," McDowell says.

"Port Phillip Local Stories was something our founders could do to help other local businesses keep the lights on, connect them with their community and showcase Port Phillip to Melbournians, and beyond, to encourage people to visit.”

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