Tradie puts workwear range to the test with the Honey Badger

9 June 2020

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The 30-second spot was created by Melbourne creative agency The Incubator.

Aussie clothing label Tradie has taken self-isolation productivity to a whole new level in its latest spot.

Some people bake sourdough, others do 5,000 piece jigsaws... but that's not challenging enough for Tradie's favourite brand ambassador Nick 'Honey Badger' Cummins: he's putting the Tradie Workwear range to the ultimate test during iso, by building a humungous fence.

Filmed in outback Broken Hill, the spot features Honey Badger, clad head to toe in Tradie Workwear, planting the first of 23,495 fence posts – with questionable success, but infinite style.

"I'm really excited for the release of our new Tradie Workwear advert,'' Tradie founder Ben Goodfellow says.

“Continuing on from our last 'no bounce' outback spot, Nick is now demonstrating how tough our Tradie Workwear really is when working out in the elements. I'm sure all Australians are going to love this advert and it will cement Tradie as Australia's favourite true blue, tough as nails workwear brand.”

Melbourne creative agency The Incubator was once again tasked with building on Tradie's highly popular advertising archive.

“It's been great to be part of the ongoing evolution of this brand, and seeing the effort it takes to dig a hole," The Incubator creative director Kyran Docker says.

The 30-second spot will air on TV for the first time on June 7, 2020.

Client - Tradie Underwear
Tradie Founder - Ben Goodfellow
Tradie Brand Manager - Simone Hyde
Creative Agency - The Incubator
Account Director - Jeremy Walsh
Creative Director - Kyran Docker
Writer - Skye Davidson
Production Company - Plot Media
Producer - Virginia Kay
Director - Nicholas Clifford
DP - Joel Betts
Editor - Luke Dickinson
Grade/Flame - Chris Reynolds
Sound design - Dead on Sound
PR Agency - Lampoon Group
Lampoon Group CEO - Josh White

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