Campaigns

Air New Zealand tells Aussies there's a better way to fly

Air New Zealand has set its sights on Aussie travellers with a new campaign featuring Dave the duck.

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Coca-Cola launches mini bottle with multimillion-dollar push

Coca-Cola is launching its new 250ml bottle with a mega marketing push focusing on cutting back on the cold stuff.

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Peters Ice Cream goes bold with Adshel

Peters Ice Cream is channeling summer with a bright outdoor campaign for its new healthier product.

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Herbal Essence investigates shopping etiquette in new ad

Is it rude to try before you buy? The latest campaign from Herbal Essence is telling women it’s okay to crack the cap on its products or sample a grape in the supermarket.

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Sara Lee recreates iconic Ricky Gervais Optus ad

Sara Lee has enlisted a slew of celebrity lookalikes to star in its new ad to give the brand a refresh.

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Adshel brings AFL Grand Final live scores to Melbourne trams

Adshel is bringing live AFL Grand Finale scores to Melbourne trams so fans don’t miss a thing.

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Hendrick’s Gin gets a green thumb

Hendrick’s Gin has partnered with Lavender to grow Australia’s most unusual cucumber for a tipple like no other.

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NAB turns fans into AFL stars with Snapchat

Ever wanted to look like a footy star? Well know you can with a Snapchat lens that will turn you into a Sydney Swan or Western Bulldog.

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Cancer Council says you hold the cards to reducing cancer

Cancer Council has launched a new campaign to communicate evidence that shows one in three cases of cancer each year can be prevented by healthier choices.

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Beckham and Hart are back for H&M

Their road trip sequel hits the right spot for the famous footballer, comedian and clothing company.

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Say goodbye to mummy vans and hello to Volkswagen's Tiguan

Volkswagen’s new Tiguan will make you forget you have kids.

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Tourism NT pushes back on traditional advertising

We’ve all seen the tourism ads with epic shots of deserted beaches and buff Australian celebrities – but Tourism NT is pushing away from the traditional constraints of tourism advertising.

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Bundy takes on beer, brings back the bear

As part of a $10 million bid to take on beer and make premix drinks “sexy again”, Diageo is bringing back the iconic Bundy bear.

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Beau Ryan talks binging in new Stan campaign

NRL legends talk about their favourite shows as Stan introduces a new tagline.

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Paper towels are getting down and dirty in Maxima ad

Maxima paper towels is cleaning up the dirtiest of situations in its latest ad.

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Affinity launches algorithm to predict kids' coughs for Prospan

Affinity has taken data to a new level to predict when kids are going to be coughing and serving their mum targeted advertising.

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Cummins & Partners personalises euthanasia with Be the Bill

Over 70% of Australians support the legalisation of voluntary euthanasia. So why is there still no law, asks Go Gentle.

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Kontented takes a ride with Sailor Jerry

"2000km in 10 days with 20 custom bikes…..just think of the stories.”

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