Campaigns

3M seeks to 'end manky' in first work from Penso

If you're the squirmish type, this campaign might not be for you.

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Specsavers hides eyesight test in latest ad

This could be the world’s very first eye test in an advertisement, Cummins&Partners creative director Chris Ellis says.

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Jacob's Creek releases new ad as part of MasterChef partnership

The Australian wine brand has launched a new ad ahead of the 2018 season of Masterchef, with Jacob's Creek revealed as the show's first ever exclusive wine partner.

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Australian Avocados reveal smashing new work

The new ad, a refresh for Australian Avocados, reminds everyone that "everything's better when you smash an avo."

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AAMI employs a karate kid in latest campaign

The series of spots mark the third year of the brand’s ‘Not Very Insurancey’ platform.

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Red Cross and Thinkerbell set out to beat loneliness

The #beatloneliness project is open to anyone who wants to form a sporting team and help beat loneliness.

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Bachelor contestant Apollo revealed as Tim Tam's Genie

Fresh from his stint in Paradise, ex-bachelor contestant Apollo Jackson is bringing his own brand of magic to Tim Tams.

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WhiteGrey harnesses Facebook tech to solve missing persons cases

The campaign taps into Facebook's facial recognition software, providing the Missing Persons Advocacy Network further support in the fight to find more missing persons.

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Vice tackle Australian sexual behaviour in latest content partnership

"We realised no one had gone out and asked young people about what sex and sexuality looked like for Australian youth today," Vice Australia head of strategy and insights Alice Kimberley says.

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Australian Gas Networks reveals the 'bright side' of winter with CHE Proximity

Backed by 80s hit 'Funky Cold Medina', the campaign reminds Australians why staying indoors this winter is the right choice.

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Xero launches phase two of its 'beautiful business' campaign

Xero is tapping outdoor advertising and a new podcast series with News Corp to highlight how it helps makes businesses beautiful.

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Solo refreshes with first brand campaign in two years

The new campaign is a throwback to the 70s and 80s advertising that created the 'Solo Man'.

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The Core Agency reveals latest work for Elders

The campaign looks to engage customers across its products such as business, farm, personal, fleet and commercial motor insurance.

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Origin Energy unveils first rebrand in 18 years

Created by TBWA Melbourne, the ad features Origin users engaging with the new services and dancing to the song ‘Shake Shake Shake Senora’ by Harry Belafonte.

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Thankyou put a new spin on the 'money back guarantee' in latest campaign

Thankyou’s latest guarantee sees the brand offer a free box of Huggies to unsatisfied customers.

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Holden takes humourous route in first Monkeys work from Ant Keogh

The quirky ad for the Colorado gives new meaning to 'man vs beast'.

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Suncorp sees the sunnier side of life in latest campaign

Over the next 12 months, Suncorp with continue to roll out the creative position nationally across its full range of banking, insurance and investment products and services.

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Boost puts the squeeze on customers with second VR app

The ‘Find the Fruit’ app will be rewarding players with over $3.7 million worth of prizes, including 1000 free Boosts a day.

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