Our Revolution refresh a winning formula for BODIE’z

27 May 2020
The agency developed the strategy, positioning, rebrand, packaging suite and website design.

Innovative Australian owned functional drink brand BODIE’z has launched a new range of isotonic beverages with brand identity and packaging design created by independent consumer branding agency Our Revolution.

The new range comes on the back of a highly successful rebrand by Our Revolution for BODIE’z original range of protein water drinks.

While the product was innovative, branding was letting it down.

BODIE’z appointed Our Revolution to develop new branding that would translate globally and provide a platform for building international success, including a redesign of the packaging to enthuse retailers.

The relaunch saw sales soar by 90% across Woolworths and Chemist Warehouse in three months.

The supermarket giant will now stock BODIE’z new isotonic protein offering in more than 700 stores nationally.

The Sydney-based global brand is also achieving sales success in Europe and the Middle East.

Our Revolution developed the strategy, positioning, rebrand, packaging suite and website design for the BODIE’z brand refresh across all its lines after winning the account in mid-2018 through a pitch process.

“We are proud of the commercial success the entrepreneurial BODIE’z team has achieved following our rebrand of their innovative range," Our Revolution client services director Diana Yako says.

"Our partnership worked seamlessly, with our similar philosophies to building a brand providing an ideal platform to help shape and guide BODIE’z towards achieving their goals.”

BODIE’z all-natural isotonic and protein water offerings are ‘functional’ and ‘optimised’ beverages, created by founder Bodie Lazar, making them suitable for consumption before, during and after exercise.

“We are thrilled with the new BODIE’z rebrand developed by Our Revolution. Not only has it taken our brand to the next level, it has also dramatically increased consumer awareness," Lazar says.

"Our Revolution has become a part of our team, understanding our ambitions, vision and story. Their approach to brand strategy and creative direction has enabled us to create a revitalised brand that we can continue to leverage to gain market share through both our existing products, and our upcoming NPD.”

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