Grill'd asks customers to dress up on TikTok for National Burger Day

26 May 2020

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The #DressUpForGrilld challenge runs from May 25 to June 19.

In the lead up to National Burger Day this Thursday May 28, Grill’d has launched its #DressUpForGrilld challenge via TikTok, calling on customers to get fancy and dress up in their most creative threads for the chance to win a year’s supply of burgers.

The #DressUpForGrilld challenge will run from May 25 to June 19 with the aim of injecting some fun, vibrancy and connection throughout Australian communities, as the world continues to navigate new restrictions and life around COVID-19.

“We are more committed than ever to ensuring the community spirit stays alive and as always, we want to keep our customers smiling," Grill’d founder Simon Crowe says.

"With Dress Up For Grill'd, we wanted to create a campaign that encourages fun moments and community participation, and TikTok is a very relevant and engaging way to inspire this concept and our customers. We can’t wait to see what they come up with!”

To take part in the challenge, customers must ‘click’ into their best fancy dress to receive their Grill’d delivery or when heading in-restaurant to pick up takeaway or dine-in, then share a video of the occasion with their Grill’d order via TikTok or Instagram, tagging @GrilldBurgers and #DressUpForGrilld. Customers can enter as many times as they wish until June 19.

Grill’d will be on the hunt for the most engaging and entertaining content, rewarding effort and originality by offering six lucky winners a grand prize of a year’s worth of healthy burgers.

Winners will be announced on the Grill’d website and contacted via social media on June 22.

To further incentivise customers, those who head into a Grill’d restaurant to collect takeaway orders or dine-in in their fancy dress will also receive a drink (including alcoholic beverages) on the house to enjoy with their burger to reward their efforts.

Kicking off the campaign and providing spectacular inspiration are some of Australia’s most popular TikTok influencers, including Jasminetxo, Brookestyless, and Malakaiwatenezele (NRL player for the Penrith Panthers).

#DressUpForGrilld comes after the successful launch of Grill’d Delivery, the healthy burger company’s own direct delivery service created in response to the growing demand for restaurant-to-consumer delivery and to bolster business operations in the face of COVID-19.

The TikTok campaign is the second initiative to be launched under the company’s Grill’d for Good umbrella, which exists to help support and employ as many people as possible during COVID-19 through culturally topical and fun campaigns and activities that play to the purpose of the Grill’d brand.

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