The campaign stars AFL champion Dustin Martin.
Celebrating the re-opening of stores and with Footy returning, Bonds has launched a dynamic new X-Temp campaign starring AFL champion Dustin Martin.
Created by The ARC Factory, the campaign showcases Martin’s parachute sprint training wearing Bonds X-Temp trunks featuring smart temperature technology that responds to heat to evaporate sweat fast.
“It’s been different training alone; I have been focusing on strength and speed and now it’s so good to be back training with the team," Martin says.
"Shooting the X-Temp campaign with a sprint parachute was a serious workout!”
Launching the vibrant second collection of Bonds X-Temp including socks and underwear with temperature regulating technology that helps you stay cool and comfy, Bonds say ‘see ya’ to sweat – keeping people fresh all day.
“Dustin has the X-Factor, the campaign showcasing his real athleticism is perfect to launch our second drop of X-Temp product, we are delighted to co-incide this campaign around the positivity of the return of Footy and the reopening of our stores after such a period of isolation," Bonds head of marketing Kelly McBride says.
The Bonds X-Temp campaign is out now across social and online.
As regulations around selfisolation ease, Bonds stores will reopen from Monday May 25 with increased safety and hygiene measures.
Head of Marketing: Kelly McBride
Marketing Manager: Kedda Ghazarian
Agency: The ARC Factory