Bonds celebrates store re-opening and return of footy

26 May 2020

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The campaign stars AFL champion Dustin Martin.

Celebrating the re-opening of stores and with Footy returning, Bonds has launched a dynamic new X-Temp campaign starring AFL champion Dustin Martin.

Created by The ARC Factory, the campaign showcases Martin’s parachute sprint training wearing Bonds X-Temp trunks featuring smart temperature technology that responds to heat to evaporate sweat fast.

“It’s been different training alone; I have been focusing on strength and speed and now it’s so good to be back training with the team," Martin says.

"Shooting the X-Temp campaign with a sprint parachute was a serious workout!”

Launching the vibrant second collection of Bonds X-Temp including socks and underwear with temperature regulating technology that helps you stay cool and comfy, Bonds say ‘see ya’ to sweat – keeping people fresh all day.

“Dustin has the X-Factor, the campaign showcasing his real athleticism is perfect to launch our second drop of X-Temp product, we are delighted to co-incide this campaign around the positivity of the return of Footy and the reopening of our stores after such a period of isolation," Bonds head of marketing Kelly McBride says.

The Bonds X-Temp campaign is out now across social and online.

As regulations around selfisolation ease, Bonds stores will reopen from Monday May 25 with increased safety and hygiene measures. 

Client: Bonds
Head of Marketing: Kelly McBride
Marketing Manager: Kedda Ghazarian
Agency: The ARC Factory

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